Killer of habits

E-culture and social responsibility

With the democratization of the Internet, nobody can hide anything anymore. We saw that transparency is a major quality of the Internet. Companies have to give explanations about their activities. New times are born: companies have a social and ethic responsibility.

Nike has been attacked for a few years concerning the conditions of work in its factories. Thierry talked already about this company in his blog. Last week, the company crossed a new step by publishing in its last corporate responsibility report the list of all the names and localizations of its contract factories. For the first time in the textile industry, a major actor reveals this kind of information and anybody can access to it by a click on its mouse. Consumers want to know how the clothes they buy are manufactured: they are not ready to pay for clothes manufactured by children or people working in bad conditions!

Nike discovers the benefits of transparency: such a behavior can help the company to improve its image. And it helps all the textile industry because other companies may follow this example. Moreover, consumers know the names of the contract factories and could also ask them for an explanation. E-culture is a positive dynamics!

posted by killiane @ 3:07 PM